Program Learning Outcomes - 319

Program learning outcomes outline what Mohawk's graduates need to know and be able to do after they complete this program.

Initially, most program learning outcomes were developed by the Ministry of Training, Colleges, and Universities (MTCU) in consultation with employers and educators. Now, they are reviewed and updated during program review, in consultation with employers, graduates, and current students.

If you want to find out more about MTCUs Published College Program Standards Click Here

Vocational Standards

The graduate has reliably demonstrated the ability to:

  1. Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  2. Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  3. Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
  4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  5. Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  6. Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  7. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  8. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  9. Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
  10. Participate in conducting market research to provide information needed to make marketing decisions.
  11. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  12. Participate in the development of a business plan.
  13. Apply the principles of business ethics and corporate social responsibility.
  14. Use professional sales techniques to make a sale.
  15. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Essential Employability Skills

All graduates with the following Ontario College credentials, Ontario College Certificate, Ontario College Diploma and Ontario College Advanced Diploma, must be able to reliably demonstrate Essential Employability Skills in a combination of the following 11 skill areas:

  1. Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfills the purpose and meets the needs of the audience.
  2. Respond to written, spoken or visual messages in a manner that ensures effective communication.
  3. Execute mathematical operations accurately.
  4. Apply a systematic approach to solve problems.
  5. Use a variety of thinking skills to anticipate and solve problems.
  6. Locate, select, organize and document information using appropriate technology and information systems.
  7. Analyze, evaluate and apply relevant information from a variety of sources.
  8. Show respect for diverse opinions, values, belief systems and contributions of others.
  9. Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.
  10. Manage the use of time and other resources to complete projects.
  11. Take responsibility for one's own actions, decisions and consequences.

Find out more about Essential Employability Skills here.